The Ford Edsel cost to Ford

Jul 29, 2017 12:14 PM - 283 Views

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Ford spent a year aggressively marketing the Edsel — named after Henry Ford’s son — ahead of its 1957 release. It was to be the “car of the future,” made available on dealership lots on what Ford dubbed “E-Day.” Despite the hype, the car was a commercial disaster. It was considerably overpriced, disappointingly not futuristic, and generally ugly. Ford ceased the car’s production after only two years, losing an estimated $350 million.




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